'''Shopee''' ya iku sawijining platform dagang elektronikéléktronik kang kantor pusatepusaté ana ing [[Singapura]]. Shopee kalebu ana ing SEA Group (biyèné dikenal minangka Garena ), kang didegaké taun 2009 deningdéning Forrest Li. <ref>{{Cite web|url=https://www.techinasia.com/shopee-sales-surge-helps-sea-hit-record-revenue|title=Tech in Asia - Connecting Asia's startup ecosystem|website=www.techinasia.com|language=en-US|access-date=2018-11-22}}</ref> Shopee pisanan diluncurake ing Singapura ing taun 2015, lan ugha wiwit nggayuh [[Malaysia]], [[Tanah Thai|Thailand]], Taiwan, [[Indonésia|Indonesia]], [[Viètnam|Vietnam]] lan [[Pilipina|Filipina]] . <ref>{{Cite news|url=https://swa.co.id/swa/trends/technology/transaksi-shopee-di-indonesia-terbesar-di-asean|title=Transaksi Shopee di Indonesia Terbesar di ASEAN {{!}} SWA.co.id|date=2015-12-02|work=SWA.co.id|access-date=2018-11-22|language=en-US}}</ref> Amarga elemen selulere dibangun miturut konsep komersial elektronik global, Shopee kalebu minangka salah sawijining "5 e-commerce sing paling kondhang" diterbitake deningdéning ''Tech In Asia''. <ref>{{Cite web|url=https://www.techinasia.com/5-disruptive-ecommerce-startups-2015|title=Tech in Asia - Connecting Asia's startup ecosystem|website=www.techinasia.com|language=en-US|access-date=2018-11-22}}</ref>
Shopee dipimpin deningdéning Chris Feng. Chris Feng minangka salah sawijining tilas aktivis Internet Rocket sing natenaté mandhegani Zalora lan Lazada . <ref>{{Cite news|url=http://iese.id/speakers/chris-feng/|title=Chris Feng - IESE|work=IESE|access-date=2018-11-22|language=en-US}}</ref>
== Sejarah ==
Ing taun 2015, Shopee pisanan diluncurakediluncuraké ing Singapura minangka pasar sosial-sentrissèntris sing pisanan. Ana ing Shopee pangguna bisa tuku lan adol kapan wae. <ref>{{Cite news|url=https://ecommerceiq.asia/garena-business-model-b2c/|title=eIQ Insider: The Natural Progression of C2C Business Models, Garena Shopee’s Venture into B2C|date=2017-05-22|work=ecommerceIQ - Ecommerce in Southeast Asia, Reports, Data, Insights|access-date=2018-11-22|language=en-US}}</ref> Shopee nduweninduwèni integrasi karo dhukungan logistik lan pambayaran kanthi tujuan nggawenggawé blanja ''online'' kanthi gampang lan aman kanggo para penjual lan para panuku.
Banjur, Shopee sing berpusat ing Singapura, uga mbukak Shopee Indonesia, Malaysia Shopee Malaysia, Shopee Thailand, Shopee Taiwan, Shopee Vietnam lan Shopee Filipina. <ref>{{Cite web|url=https://www.techinasia.com/shopee-p2p-marketplace-southeast-asia|title=Tech in Asia - Connecting Asia's startup ecosystem|website=www.techinasia.com|language=en-US|access-date=2018-11-22}}</ref>
== Model Bisnis ==
Shopee pisanan diwiwiti minangka pasar pelanggan kanggo pelanggan (C2C) nanging wis ngalih menyang modelmodèl C2C hibrida lan ''Business for Customers'' (B2C) wiwit ngluncurakengluncuraké Shopee Mall sing minangka platform toko ''online'' kanggo distribusi merek terkenal.
Shopee nduwenduwé luwih saka 70 mitra panyedhiya layanan kurir ing saindenging pasar kanggo nyediakakenyediakaké dhukungan logistik kanggo pengguna. Shopee ugha nduweninduwèni kolaborasi karo macem-macem layanan logistik lokal lan layanan transportasi ''online''.
